🌟 Boss Women Built Me: Celebrating International Women’s Day 2025 🌟

Every boss I’ve ever had? A powerhouse woman. On International Women’s Day, I’m shouting out the incredible leaders who’ve shaped my marketing journey—from luxury goods to big tech.

These women didn’t just lead—they lifted. I’m proof of their impact, and I’m so grateful. 🙌

📊 How Do You Measure Brand Health?

We all track the usual suspects—Brand Awareness (SOV), Brand Perception (NPS), Customer Loyalty (CLTV), and Competitive Benchmarking—but have you ever considered resale value?

Expanding into new international markets is both exciting and challenging. With Brazil's $20 billion travel marketprojected to grow at 8% CAGR over the next five years, the opportunity is enormous—but competition is fierce. So, how did Skyscanner craft a winning Go-To-Market (GTM) strategy to successfully enter Brazil? I break it all down in my latest case study, now available on Global Edge Consulting.

Your LinkedIn isn’t just a digital resume—it’s your personal platform to share insights and establish thought leadership. 🚀 While celebrating company wins is great, your profile should reflect your expertise and perspectives too. Share professionally, stay respectful, and engage meaningfully. What’s one insight you’ve been meaning to share? Drop it below! 👇 #CareerGrowth #Branding

Goldwin, the Japanese brand behind The North Face Japan, Speedo, and Helly Hansen, is making waves in the outdoor-lifestyle space. With premium materials, sleek design, and Japanese craftsmanship, it’s emerging as a top competitor to Arc’teryx and Canada Goose. Keep an eye on Goldwin—it’s set to redefine technical streetwear! #Goldwin #OutdoorStyle

Integrated Marketing unifies Brand, Content, Social, and Growth strategies to ensure a seamless, cohesive marketing approach. By aligning cross-functional efforts, it enhances brand consistency, engagement, and business growth—making it a crucial role for scaling businesses and marketing leadership. 🚀

☕ Starbucks’ Bold Move & My Coffee Omakase Experience in Tokyo

Starbucks is shifting focus from quick take-out orders to creating inviting Third Places where customers can linger and enjoy quality coffee in real mugs. Meanwhile, I explored a unique coffee omakase experience at FUGLEN Sangubashiin Tokyo—where high-end, handcrafted coffee meets exceptional hospitality. 🇯🇵✨

Read more about this trend & my experience! 👇 #ThirdWaveCoffee #ExperientialMarketing

Why do North American ski resorts fall short on mid-mountain dining and après-ski experiences? 🇺🇸⛷️ After an unforgettable trip to Méribel & Courchevel, I reflect on the stark contrast between the French Alps' gourmet slopeside dining and the corporate-run, fast-food-heavy options in the U.S. Is it time for a change? 🏔️🍷 #SkiCulture #ApresSki #LuxuryTravel

Coping with Luxury: A Personal Reflection on Wealth, Social Media & Perspective

Luxury marketing expert Philipp Roessler shares his journey of living with luxury rather than in luxury. From glamorous Miami lifestyles to private jets in Latin America, he reflects on the impact of wealth, social media, and personal values. His insights offer a fresh take on the pursuit of happiness and the importance of staying grounded in an opulent world.

After six years in luxury brand marketing at BVLGARI, I made the bold decision to resign and seek new challenges beyond the corporate world. My journey took me from Miami to South Korea and back to Germany, navigating career uncertainty amid a global pandemic. Now, I’m embracing a fresh start in San Francisco, driven by resilience and a passion for innovation. Here’s why I took the leap. #CareerChange #NewBeginnings