Why Tech Needs More Luxury Marketers: A Personal Story
In crafting my career, I’ve learned to both own and hone my professional journey. This isn’t just a tale of roles I’ve held—it’s about shaping a path to become a resilient, adaptable marketing leader with a global perspective.
My fascination with luxury brand storytelling and a thirst for global exploration drove me to pursue a Master’s in International Business & Affairs, specializing in Marketing. The world felt wide open, but I knew economic stability was key. A defining moment came during a year abroad in Costa Rica, where I perfected my Spanish and immersed myself in a new culture. This experience sharpened my cross-cultural communication skills—a cornerstone of my career.
As a polyglot fluent in German, English, and Spanish, I bring cultural fluency and discipline to my work. My German heritage instilled punctuality, organization, and high standards, yet working with French (L’Oréal) and Italian (BVLGARI) firms taught me flexibility. Localizing global marketing strategies for 30+ emerging Latin American markets showed me that rules can be guidelines in international business, refining my adaptability and leadership across cultures.
After a decade in luxury marketing, I hit a ceiling. The traditional path—Marketing Specialist to Manager to Director—lacked the depth I craved. In 2021, I pivoted to Big Tech, joining Amazon and Google as a contractor in Silicon Valley. There, I faced specialized roles like Demand Generation and Growth & Performance Marketing; I crafted social media and content strategies working across teams with Product, CRM and Loyalty Marketing. As a generalist from luxury, I initially struggled to fit in—until I discovered Integrated Marketing at Google.
Integrated Marketing became my niche. It leverages my broad experience to craft cohesive go-to-market strategies, uniting teams and channels under one brand message. I thrive at connecting the dots, a skill that positions me uniquely for leadership roles like a Head of Marketing, where overseeing and integrating diverse Marketing functions is critical.
With 12+ years spanning luxury goods and tech, across Europe, Latin America, and North America, I offer a rare cross-cultural lens. I’m now targeting consumer tech leadership roles—think Ōura, where I can fuse luxury jewelry expertise with wearable tech, or EV innovators like Lucid and Rivian, aligning with my passion for forward-thinking automotive solutions.
Uncertainty can unsettle, but I see it as a growth opportunity. I’m ready to bring my resilience, empathy, and global marketing expertise to a visionary company. If you need a marketing leader who excels in complexity with strength and heart, let’s connect.