The SPIN NYC Case Study presents a $35K go-to-market strategy to achieve 100K rides in 30 days. It combines brand-building (mural in SoHo, GMA cameo, social media) with direct acquisition through NYU and Venmo partnerships, promotional contests, and incentives—all under the #SpinLovesNY campaign celebrating New York’s local culture.
The SPIN NYC Case Study presents a $35K go-to-market strategy to achieve 100K rides in 30 days. It combines brand-building (mural in SoHo, GMA cameo, social media) with direct acquisition through NYU and Venmo partnerships, promotional contests, and incentives—all under the #SpinLovesNY campaign celebrating New York’s local culture.