The Skyscanner Brazil Case Study outlines a localized go-to-market strategy to grow brand awareness, user acquisition, and loyalty in Brazil’s $20B travel market. It details the marketing funnel—from awareness to advocacy—supported by paid, earned, and owned media, influencer partnerships, strategic promotions, and a proposed tiered loyalty program.
The Skyscanner Brazil Case Study outlines a localized go-to-market strategy to grow brand awareness, user acquisition, and loyalty in Brazil’s $20B travel market. It details the marketing funnel—from awareness to advocacy—supported by paid, earned, and owned media, influencer partnerships, strategic promotions, and a proposed tiered loyalty program.