This deck presents a holistic marketing vision to relaunch the redesigned Rosetta Stone app while accelerating enterprise growth. It outlines an integrated consumer strategy focused on real-world fluency, AI-powered learning, and cultural relevance, alongside a targeted enterprise GTM approach centered on aviation and global workforces. The proposal blends brand storytelling, performance marketing, partnerships, and ABM to drive acquisition, engagement, and measurable business impact across both B2C and B2B audiences.
This deck presents a holistic marketing vision to relaunch the redesigned Rosetta Stone app while accelerating enterprise growth. It outlines an integrated consumer strategy focused on real-world fluency, AI-powered learning, and cultural relevance, alongside a targeted enterprise GTM approach centered on aviation and global workforces. The proposal blends brand storytelling, performance marketing, partnerships, and ABM to drive acquisition, engagement, and measurable business impact across both B2C and B2B audiences.